One page with one job: book the call.
Ongoing content and design for a B2B AI automation agency's audit landing page: the VSL, case studies, page copy and layout.
- Client
- Soch, B2B automation agency
- Asset
- Audit landing page + VSL
- Scope
- Copy · Design · VSL · Case studies
- Engagement
- Ongoing, iterative
Cold traffic, a technical service, and exactly one thing worth measuring.
Visitors arrive from ads and outbound with no awareness of the brand, and the only conversion that matters is booking a free AI strategy call. What Soch builds is technical; the reader is a business owner who only cares what manual work costs them.
No brand recognition
Credibility has to land on the first screen.
Technical service, plain buyer
Automation and agents mean nothing to the reader. Hours and cost do.
One conversion goal
A single CTA repeated, not a menu of options.
In one scroll, show a business owner what manual work costs them, that it's fixable, and get the call booked.
Four decisions in the space above the fold.
Borrowed credibility, placed first
The partner network badge sits above the headline, where an unknown brand's credibility will actually be read.
The headline names the delivery model
“Done-For-You” answers the fear that this becomes another project to manage.
The subhead quantifies the cost
“Business owners like you lose 25 to 30 hours a week to manual ops work”: a number the reader can check against their own week.
The switching objection is removed early
“…on the stack you already use” rules out a migration, new software and retraining.
The page and the video.
The first screen and its embedded VSL, on one four-colour system.
Every section earns its place or comes out.
- 1
Navbar · always visible
Black bar, logo and the coral booking CTA.
- 2
Credibility badge · trust
Partner network association in mono caps inside a pill.
- 3
Headline + subhead · the promise
The delivery model and the cost of inaction in two sentences.
- 4
VSL · the pitch
Responsive video with the full argument for those who'd rather watch.
- 5
Case studies · proof
Four engagements across different sectors.
- 6
Questions before the call · objections
Handles hesitations right before the ask.
- 7
WhatsApp CTA · low-friction path
A lighter route for visitors not ready to book a call.
- 8
Thank-you page · post-conversion
Built to the same system.
Under three minutes to make the argument, and proof that can be skimmed.
Problem before solution
Opens on a failure the viewer recognises, names why it happens, then the mechanism, the offer and the single CTA.
Captions carry the hook
Burned-in captions with key phrases in coral, dead air cut and a responsive embed for mobile.
Sector spread over volume
Physical Therapy First, Be London, Aesthetics Lab and The Fifth Avenue Hotel: four industries, so visitors find themselves.
Same shape every time, built to extend
Client and sector, manual process, what was built, outcome, action. New cards drop in without redesign.
Standards on the video and the build.
- Step 01
Cold-open problem
Straight into the failure.
- Step 02
Named mechanism
Explains why it breaks.
- Step 03
Coral captions
Emphasis matched to the page.
- Step 04
Sound-off legible
Readable without audio.
- Step 05
One CTA
Same ask as the page.
Standards on every piece
- Plain HTML + CSS
- Deployed on Vercel
- Responsive video embed
- Coral for CTAs only
- Logo locked at 180px
- Landing and thank-you pages match
- Tested locally before deploy
- No framework, no build step
Copy, design, video and the build.
Landing page copy
Headline, subhead, sections and CTA labels.
Page design
Layout, palette, type and components.
VSL ideation
The angle and argument.
VSL scripting
Full script, problem first.
VSL editing
Paced cut with coral burned-in captions.
Video embedding
Hosted and embedded in the hero.
Case study design
Four cards on one reusable structure.
Front-end build
HTML and CSS, deployed and maintained.
1 CTA
One conversion goal, repeated
4 case studies
Different sectors, one template
Ongoing
Updated as the offer evolves
Content, design and video we've made.
Need a page that converts cold traffic?
Get a quote. If paid traffic isn't booking calls, it's usually the order of the argument, not the design.
Real results for founders in the UK, US, Europe & Pakistan